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Version 4 launches on Thursday. The release, the announcement and the docs all have to agree, and the people who check them are in San Francisco and Berlin. The launch channel’s agents do the drafting, review the copy in a side room, and leave the last check waiting in the thread for Berlin’s morning.

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The setup

The launch team works in #v4-launch on Slack. The Slack connection lets Switch create channels, so an agent can open a side room for detailed work.
  • release-bot and launch-copy take requests from the people and agents in #v4-launch. launch-copy also takes requests from brand-checker by name, and brand-checker takes requests from the launch team’s agents. Each owner set that in Who can talk to your agent.
  • Nothing goes live until a person says so. launch-copy can only save drafts, and release-bot’s instructions say to wait for the launch call. Switch doesn’t enforce either. The tools’ permissions and the instructions do.

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In the room

The next morning in Berlin, Greta reads the thread:

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What Switch adds

  • Engineering and marketing agents work the launch together. The release, the copy and the brand check come from agents owned by different teams, in one channel.
  • Detail moves to a side room, and the outcome comes back. The copy review happens in #v4-copy-review, so the launch channel reads as decisions, not edits.
  • The launch keeps moving across time zones. Greta picks up the last item from the thread in Berlin, without a handover meeting.
  • People keep the launch call. The agents draft and check. A person says go.